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Highland Financial Holdings Group installs ProTrak Advantage CRM...

August 20, 2007, Highland Financial Holdings Group, LLC Installs ProTrak Advantage CRM

Press Release
Monday, August 20, 2007, New York, NY

New York, NY, (August 20, 2007) – ProTrak International, Inc. announced today that Highland Financial Holdings Group, LLC (HFH Group) , based in New York, NY, successfully completed the installation of the ProTrak Advantage Enterprise CRM system to help manage new and existing client and consultant relationships.

Vin Thompson, Managing Director at HFH Group, said "We use ProTrak to track all sales and investor relations activities which include: telephone and e-mail conversations, investor account information, sales pipeline activity, generating internal reports on activities and pipelines, and mailing lists. One of the intuitive features that has been very helpful is the ability to associate all of an investor’s different accounts to the appropriate investors. We have many more accounts than we do investors. We can still track all of our accounts, but with ProTrak it has been easier to focus on who the investors are. It sounds like a fairly simple thing, but many CRMs aren’t able to do this. I have found the ProTrak team, from implementation to on-going support to be personable and very capable"

"We are very pleased to have HFH Group as one of our valued clients", said Simon Koziel, President of ProTrak. "As one of the outstanding firms in the hedge fund space, we look forward to a long and mutually beneficial relationship."

About HFH Group, LLC: Founded in 1998, HFH Group is an alternative asset management firm specializing in fixed income securities. HFH Group's investment activities focus on relative value opportunities within the universe of mortgage- and asset-backed securities. HFH Group manages onshore and offshore private investment vehicles, separately managed accounts and collateralized debt obligations. HFH Group was awarded Hedge Fund Manager of the Year in 2004 by Risk Magazine for its commitment to risk management and transparency and was a MARHedge 2006 Performance Awards finalist. HFH is currently registered with the Securities and Exchange Commission as an investment adviser.


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