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ProTrak announces substantial growth...
March 7, 2005, ProTrak announces substantial growth in 2004
New York (NY) - March 7, 2005 - ProTrak International, a global provider of front-office Relationship Management CRM software specifically designed for traditional and alternative asset management organizations, announces a 25% growth in its client base attributable primarily to two major new product releases and the increasing needs of alternative asset managers for effective and reliable multi-tier relationship management.
The company's success was attributable to the increase in sales of the ProTrak Advantage product line, the platform that automatically integrates those functions most critical to grow assets under management, retain clients, raise the level of customer satisfaction and manage efficient organizations with ease and transparency. New users include a number of prominent industry leaders in the US and abroad such as Delaware Investment Advisors, Dexion Capital and Dubin & Swieca Capital Management.
Simon Koziel, President of ProTrak International stated "I believe that our success in 2004 will be a foundation to continued growth. Our focus has always been to listen to our clients and respond to their needs. It is very clear that the market has and continues to become more aware of the benefits of ProTrak's integrated, industry-focused approach towards increasing the level of productivity, providing much-needed compliance management and integration with proprietary portfolio/accounting and offshore administrative information on one platform. 2005 will witness a growth in ProTrak's dedicated staff including product development, client services and sales/marketing professionals."
ProTrak International, Inc. was founded in 1989 to provide customized CRM software to the asset management community. The System supports on site, remote and mobile users with a user friendly and industry-specific solutions. The ProTrak Advantage CRM system improves the effectiveness of client service and sales/marketing teams by providing tools that accomplish the task of managing multi-dimensional relationships common to the traditional and alternative asset management industry. Our clients manage over $550 billion in assets and employ over 1,000 professionals.
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