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June 13, 2007, Private Equity Firm, Hamilton Lane, Chooses ProTrak Advantage Enterprise CRM

Press Release
Wednesday June 13, 2007, New York, NY

New York, NY,  (June 13, 2007) – ProTrak International, Inc. announced today that Hamilton Lane, based in Bala Cynwyd, PA,  successfully completed the installation of the ProTrak Advantage Enterprise CRM system to help manage new and existing client and consultant relationships. ProTrak Advantage will help Hamilton Lane with third party marketing, effective mass mail / e-mail communications, managing complex "people" and "business-to-business" relationships, integration with incoming/outgoing Outlook e-mail, sales analysis / management reporting requirements and Pipeline / Opportunity management, which was configured to Hamilton Lane's specific needs. 

Olin Honore, Vice President of Information Technology, at Hamilton Lane said, “We needed a solution that could scale with our growth. ProTrak was the one vendor we found to be up to the task. The application offered a feature-rich product, proven scalability, and a professional service organization that was necessary to support our enterprise-wide deployment. ProTrak has made it amazingly easy for our sales reps to access and report on customer information very quickly.”

“We are very pleased to have a private equity firm the caliber of Hamilton Lane as one of our valued clients”, said Simon Koziel, President of ProTrak.  “We look forward to a long and mutually beneficial relationship with Hamilton Lane.”

About Hamilton Lane:

Hamilton Lane is an independent financial institution that provides discretionary and non-discretionary asset management services in private equity and hedge fund investments. Founded in 1991, Hamilton Lane has over 80 private equity employees operating out of offices in Philadelphia, San Francisco, London, Tel Aviv and Singapore. In addition to being a leading manager of private equity assets for Taft-Hartley (union) pension plans, Hamilton Lane serves many smaller public and corporate pension plans and university endowments.  Their affiliated company, The Richcourt Group, has over 20 hedge fund professionals with offices in New York, Paris and Monaco.

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