Fund of Funds managers find that ProTrak provides the essential tools for delivering effective, personalized investor service while complying with new regulatory requirements

Fund of Hedge Funds CRM

ProTrak CRM, the culmination of over 25 years’ experience, is the complete out-of-the-box solution that satisfies the unique CRM needs of fund of hedge funds professionals.

ProTrak CRM is packaged in a very user-friendly interface in which each user can easily customize the information view based on his or her needs and preferences.

Investor Relations

ProTrak provides the essential CRM tools that let fund of hedge fund managers deliver effective, personalized service to investors while complying with regulatory requirements. 

  • All your client’s data revolves around your client’s core profile that adapts to each user’s particular preferences and work methods.
  • Workflow automation drives efficient client on-boarding and high-quality client service.
  • Create and distribute client statements and reports (as .pdfs) with customized watermarks for both group-distributed and individual investor documents, all through a single mass communication function.
  • Import holdings, subscriptions, redemptions and transfers from your Administrator.
  • Have all investor transactions, account balances and historical activity at your fingertips.
  • Ensure unparalleled support for due diligence and SEC compliance.
  • Automatically maintain market values for each fund on a monthly basis.
  • Use quick view reports to manage pending redemption and subscription notifications for cash flow projections with the ability to drill down to specific investor details.

Sales and Marketing

With ProTrak’s sales management tools you will greatly leverage your development staff’s asset gathering efforts. 

  • Enter a meeting or call note (or editing an existing entry) will automatically update the comprehensive pipeline opportunity report.
  • Easily enter notes for activities and follow-ups with a highly-efficient interface.  (Note:  emails and associated documents are automatically handled.)
  • Create and manage email marketing campaigns with ProTrak’s robust mass communication functionality.
  • Quickly produce customized reports to mine your data for sales opportunities.
  • Provide your road warriors with mobile access to core CRM functionality.
  • See business insights at a glance with a graphical and effective management dashboard presenting widgets from the opportunity pipeline to client/prospect summaries to productivity measures.
  • Manage and record communication with invitees and respondents with full integration to Outlook’s Meeting Invite services.

Management

The management reporting and tracking tools in ProTrak are essential elements of your management toolkit. 

  • Use the comprehensive reporting system for monitoring pipeline activity, analyzing expected contributions and redemptions and tracking account valuations.
  • Be prepared for SEC audits with the complete history of client activity, including email retention, due diligence documentation and all call/meeting notes readily available when the examiner sits down at a ProTrak screen.
  • Specialized pipeline reports give management a clear view of business opportunities and risks.

Manager Due Diligence

ProTrak CRM has been specially tailored to the needs of Fund of Hedge Funds with the addition of a “Manager Profile” to support the manager due diligence process. 

  • The manager profile database tracks all manager-level data and interactions including activities, follow-ups, emails, associated documents, correspondence (with prime brokers and other related parties), and any number of the manager’s funds.
  • Increase manager transparency using extensive manager profile and fund detail/performance data.
  • Automatically import and organize emails in folders/subfolders assigned to each manager, including historical performance data.